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Marshall Goldsmith’s FeedForward Tool

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The purpose of The Marshall Goldsmith FeedForward Tool is to provide individuals, teams and organizations with suggestions for the future and to help them achieve a positive change in their behavior. Providing feedback has long been considered to be an essential skill for leaders. As they strive to achieve the goals of the organization, employees need to know how they are doing.But there is a fundamental problem with all types of feedback: it focuses on a past, on what has already occurred – not on the infinite variety of opportunities that can happen in the future. As such, feedback can be limited and static, as opposed to expansive and dynamic.

Ten Reasons to use FeedForward Tool:

  1. We can change the future. We can’t change the past.
  2. It can be more productive to help people be "right," than prove they were "wrong."
  3. Feedforward is especially suited to successful people.
  4. Feedforward can come from anyone who knows about the task. It does not require personal experience with the individual.
  5. People do not take feedforward as personally as feedback
  6. Feedback can reinforce personal stereotyping and negative self-fulfilling prophecies.
  7. Face it! Most of us hate getting negative feedback, and we don’t like to give it.
  8. Feedforward can cover almost all of the same "material" as feedback.
  9. Feedforward tends to be much faster and more efficient than feedback.
  10. Feedforward can be a useful tool to apply with managers, peers and team members.
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